Mobilise helps Business Case Guru build an AI Application on AWS using PoC Partner Funding

Business Case Guru

Business Case Guru (BCG) is a fast-growing innovator focused on transforming how public sector organisations create, validate, and deliver business cases. Writing a robust, HM Treasury-aligned business case usually takes months and is resource heavy, often requiring expensive external consultancy support. Business Case Guru’s mission is to leverage AI to slash the time and spend, cutting business case development times from months to days.

BCG’s platform empowers programme teams, digital leaders, and service owners with an intelligent application capable of producing structured, standards-compliant business cases at a fraction of the cost - without compromising quality, accuracy, or governance. By combining domain expertise with AI-driven content generation and automated cost-benefit modelling, Business Case Guru is redefining how organisations plan, justify, and deliver change.

“It’s fantastic to see Mobilise leveraging the transformative power of AWS, along with our AWS Partner Funding Programs, for Business Case Guru. The combination of AI tools and services from AWS with Mobilise’s domain expertise delivers immediate value to Public Sector organisations across the UK.”
John Newson, Head of UK Public Sector Partners, Amazon Web Services (AWS)

Partnering with Mobilise and AWS Funding

Business Case Guru partnered with Mobilise, an AWS Advanced Consulting Partner, to design and deliver a fully serverless AI proof of concept (PoC) on AWS. Mobilise secured AWS Partner PoC funding, reducing financial overhead and enabling rapid innovation with minimal upfront risk.

Business Case Guru had a strong product concept: an AI-powered platform capable of analysing user inputs, generating complex business case content, and applying financial logic automatically. However, they required support in several key
areas, including cloud architecture expertise, AWS AI/ML knowledge, and a cost-effective mechanism for experimentation. They needed a trusted delivery partner who could architect the solution quickly, validate the idea, and secure funding to reduce early-stage financial burden.

Outcome & Impact

The PoC was delivered in weeks, allowing Business Case Guru to validate product viability, demonstrate significant reductions in time and consultancy reliance, and plan a production-grade build with confidence. AWS PoC funding substantially reduced costs and accelerated delivery.

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